Privacy Policy
Last Updated: July 2026
1. Structure Google & Meta Disclosures
Digital marketing companies operating in the USA, including RV Digital, must explicitly disclose data shared with Google and Meta under state privacy frameworks like CCPA/CPRA.
2. Required Privacy Policy Clauses
Information Collection
- Tracking Technologies: We disclose the use of both Google Analytics 4 (GA4) and the basic Google Tag setup, along with Meta Pixels and tracking cookies to improve our services and user experience.
- Identifiers: We collect IP addresses, device IDs, and browser types when you interact with our website.
- Hashed Data: We securely hash offline customer lists (such as emails and phone numbers) before uploading them to create custom audiences for targeted marketing purposes.
- Sensitive Data: We do not handle or collect sensitive healthcare, financial, or children's data.
Data Processing & Usage
- Targeted Advertising: Data is used to enable behavioral advertising, retargeting, and lookalike audience campaigns to show you relevant content.
- Conversion Tracking: We track user actions across websites to measure ad performance and campaign effectiveness.
- Analytics Optimization: User behavior data is utilized to train and optimize algorithmic ad delivery tools for better personalization.
Third-Party Data Sharing
- Google Services: We share data with Google Ads and Google Analytics for measurement and targeting purposes.
- Meta Platforms: Data pipelines are integrated and sent to Meta Ads Manager, Instagram, and Facebook.
- Service Providers: Depending on our contractual setups, Google and Meta are categorized as service providers, data processors, or third parties under applicable privacy laws.
Consumer Control & Opt-Outs
- Google Opt-Out: You can manage your preferences at the Google My Ad Center and use the Google Analytics Opt-out Browser Add-on.
- Meta Opt-Out: You can manage your advertising preferences directly through your Facebook Ad Preferences dashboard.
- Industry Standards: For broader opt-outs, visit industry portals like the Digital Advertising Alliance (DAA) and the Network Advertising Initiative (NAI).
3. Regulatory Requirements Implementation
| Law / Requirement | Action Item for Google & Meta Data |
|---|---|
| CCPA / CPRA (California) | Provide a "Do Not Sell or Share My Personal Information" link if using Meta Pixels for cross-context behavioral ads. |
| Google Consent Mode | Disclose if you use Google's signaling tools to adjust tag behavior based on user consent state. |
| Meta LDU Mode | Implement Meta's Limited Data Use (LDU) flag to restrict data processing for California, Colorado, and Connecticut residents. |